Teardown
We use the product until we can argue for it. What it does, who it is for, what it replaces.
- Product audit
- Positioning
- Reference pull
Product as story
Launch films for
Get in touch
Launch films60–120 seconds
Product demosShow, don't list
Brand teasers6–15 seconds
UI motionInterface in movement
Feature dropsShip-day assets
Founder VSLsCamera plus screen
ScriptingThe line that carries it
StoryboardsFrames before pixels
3D & renderWhen it earns its place
Sound designWhere cheap becomes expensive
Screen captureDirected, not recorded
CutdownsEvery ratio you ship
Work
Selected films
- 01 Presstein Product film 1:25
- 02 Booking UI Interface motion 0:10
- 03 Anduril Brand teaser 0:06
Approach
Most launch videos explain
Almost nobody finishes them.
The fix
We make the one people finish
Written like an argument. Cut like a trailer. Mixed like it costs money.
The process
Six steps to picture lock
Script
One line has to carry the whole film. We find it first, then build the beats around it.
- Beat sheet
- Voiceover
- On-screen copy
Board
Frames before pixels. Look, pace, type and motion language agreed while changes are still cheap.
- Storyboard
- Style frames
- Animatic
Build
Directed screen capture, design, animation, and 3D only where it earns its place in the cut.
- Capture
- Design
- Animation
Sound
Score, effects and mix. This is the step that separates a cheap video from an expensive one.
- Score
- Sound design
- Mix
Ship
Master plus everything around it, so launch day is a copy-paste and not a scramble.
- Master
- Cutdowns
- All ratios
What we make
Four formats
Launch film
The hero asset for a release. Sixty to a hundred and twenty seconds that state the problem, show the product working, and land a reason to care.
- Script and storyboard
- Motion and 3D
- Original sound design
- Social cutdowns
Product film
The long walkthrough, directed rather than recorded. Real interface, staged flows, and typography that keeps the viewer oriented the whole way through.
- Directed screen capture
- Flow choreography
- Voiceover
- Chaptered cuts
Brand teaser
Six to fifteen seconds built to stop a scroll. Hard cuts, one idea, no explanation. For announcements, waitlists and the day before you ship.
- Concept
- Kinetic type
- Sound-first edit
- Vertical masters
Interface motion
Your product as a moving object. Card stacks, transitions and camera moves that make software feel like something you can pick up.
- UI rebuild
- 3D camera
- Loops and stingers
- Site and deck assets
Philosophy
Why we work this way
A launch film is not a summary of the product. It is an argument for it. Everything we do — the script, the cut, the mix — exists to make that argument land before the viewer decides to leave.
Software is invisible. A landing page has to describe it; a film can just show it working and let the viewer feel the difference. Motion is the shortest path from “what is this” to “I want that”.
A launch is the one day the whole market looks at you at once. The asset that carries it should be the best thing you have ever put out, not the thing that got finished at 2am the night before.
We write, design, animate and mix in one room. No handoffs between a strategist who never opens the timeline and an editor who never read the brief. One team holds the idea from the first line to the final master.